Swara Gembira came to tell a story that Indonesia’s identity is not merely about classic mythical pattern like batik or other  symbols that were patented by our ancestor.  We can always make it fun. 

Malam Gembira Asmaradahana is an event to proof it all. Departs from our own traditional culture, we blend it with western’s broadway composition and typography to make an alternate preview as if we ever went on a art deco style. 

However, all the materials is supplemented with the cultural treasures that developed in Indonesia. God of Love and his Goddess; Asmara and Ratih as the main plays on the poster wear the arrows of romance  and “udeng” (Balinese headband) and as well Javanese tiara decorating the western classic clothes they wear. 

The male dancers dressed in the style of melayu and Sundanese women dancers carry a typical Tasikmalayan umbrella. The core story of this poster is recorded on the story of Goddess Saraswati; symbol of “adikuwasa" in the world of art. The second encounter of this cultural flow is transformed into an art development that we want to popularize.
Creative Director: WILDAN ILHAM
Business & Development: IRINA CHATERINA
Project Manager: HARRIS DARWIS
Client: SWARA GEMBIRA
Year: 2018

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ASMARADAHANA
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ASMARADAHANA

Main poster for Malam Gembira Asmaradahana
48
678
0
Published: