This is a rebrand for Built Interest, a real estate consultancy that works with business owners to develop spaces with local communities in mind. I did 50 unique logo marks as part of the rebrand all of which are to be used in the various applications of the branding. The idea for the logo comes from a psychological experiment called “Guildford’s Alternative Uses Task”. In it a participant is asked to imagine a brick and come up with as many possible creative uses for it as they can. This seemed like a good metaphor for what Built Interest do.
A selection of the 50 logo marks.
Social post template.
Pattern for hoarding 1.
Pattern for hoarding 2.