Kuivis is higly absorbent cloth. One cloth can absorb up to 5L of liquid in less than 10 minutes.
It is sold in hardware stores and it is mostly used in construction sites to prevent water damage from occurring.
In the branding we wanted to stay away from the hardware industry conventions. In result of that we ended up with a simple and clear design that is highly distinguishable for the consumer in the hardware store environment.
Photos: Esko Koivisto