These images are a series of ads I made for a Copy & Visualization class I took in 2010. I wanted to target forward thinking, younger consumers. Particularly people in their teens to early twenties. A large portion of VANS consumers can be found in places like skate parks, concerts and shopping malls. They are generally younger and do not have their own income to spend on clothing. However, they are always striving to be unique and represent their personalities through what they wear.