London is a global city with a diverse range of cultures and religions. However, all the people are co-existing in London, because London accepts all of us. This campaign based around people and unity, around differences and acceptance. The first letter of the city name is the same as the first letter of the word, which, in my opinion, reflects the main idea of London – Love.
London loves you, no matter who you are.
Brief set by JCDecaux
for D&AD New Blood Awards 2018