Art Direction, Illustration, Interactive, Print
Hickling and Squires approached Un.titled after purchasing a new IGM4 Digital press. The Digital suite required its own section on the website to market the new facility which, though integrated into the website, needed to be visualised as a separate entity via its own digital branding.
In collaboration with Xerox, Hickling and Squires and Un.titled created a cross media campaign to showcase the capabilities of digital printing and the personalisation possibilities. Un.titled produced designs for printed and digital mailers, data capture web pages, stickers, packaging and finally infographics to support in sales meetings. Consultation was also provided to advise on paper stocks for mailers, envelopes and packaging to expose and illustrate the use of the digital personalisation.