Ivomec Sales Aid
Ivomec was the first large-scale drug in animal health. It was used for the treatment of
both internal and external parasites in production animals, such as cattle. The piece focused on external parasites, which literally took a bite out of products.
both internal and external parasites in production animals, such as cattle. The piece focused on external parasites, which literally took a bite out of products.
Created at Warhaftig Associates, Inc. for Merck AgVet Division.
The writer on this project was Jon Hughes.
The writer on this project was Jon Hughes.
