Background
Volkswagen is a German automaker founded on May 28, 1937 by the German Labour Front and headquartered in Wolfsburg. Volkswagen is German for “people’s car’, with their aim towards the safety and comfort of passengers.
The 4-zone temperature control allows four different temperature zones to be programmed in the interior of the car.
Challenge
Different people have their own prefered temperatures which are convenient for them. So, the challenge was to show how people of different preference can get benefit at the same place, without compromising their comfort.
Solution
The idea of a print advertisement was designed and illustrated to communicate that people with different preference and choices of temperature/ climatic conditions can still be together without compromising their comfort and relation.
The artwork shows a family of four members who enjoys different seasonal conditions but they still are happy together.
The artwork shows a family of four members who enjoys different seasonal conditions but they still are happy together.
Advertising Agency: DDB Mudra, Mumbai
Executive Creative Director: Manish Darji Creative Director: Prasad Rao, Fritz Gonsalves
Art Direction: Debojyoti Das Copywriter: Rushad Patel
