the makeup bar
The Makeup Bar is Oklahoma's #1 green beauty retailer.
Celebrating their 17th birthday this year, The Makeup Bar needed a facelift. The old identity was black and red, complete with lipstick and martini glasses. They knew that if they wanted to continue growing and live to see their 20th, something needed to change.
The new visual identity was centered around the concepts of openness, knowledge, and cleanliness. It included custom artwork and an expansive color palette that would work for spring, summer, fall, winter, and holiday needs.