Beer label illustration for Super Bock special edition CORUJA art directed by SUMMA Branding, art director Pablo Amade.
"Coruja was born with the intention of finding the proper branding for Portuguese young adults that aim to get different experiences when having a beer. Tired of having the same Pilsner every time they go out with their friends and curious about the new beer world that is trending, they want something that delivers the differentiation and the quality they seek. Hence the name. Coruja (in Portuguese) or Owl (in english) is an animal that is both related to wisdom (that is key to a beer that aims to make a statement through its quality) that personifies the effort of our master brewers, and to mystery and curiosity that is the main characteristic of our target.
When designing the packaging the part of the owl that best delivered this message were, definitely, the eyes that then became the brand image throughout all the touch points."
When designing the packaging the part of the owl that best delivered this message were, definitely, the eyes that then became the brand image throughout all the touch points."
