Wakiki is an online Afro Caribbean food hub and food delivery service based in London. Wakiki curates expertly prepared Afro Caribbean food and promises its customers a sophisticated food delivery service. The start-up already had a brand-mark created (below) but were dissatisfied. The Lettuce Lab were brought in to re-design the brand-mark and map out Wakiki's strategic positioning.

After completing the brand-mark and identity development, the Wakiki team contracted Lettuce to develop the brand further. We designed a re-skinned user interface for their website, refined their package design, developed their launch and general communications, and so much more.