Yuko Takagi's profile

Orangina Renewal

Yuko Takagi
•
Orangina Custom Font

Orangina’s brand identity and brand recognition were getting weaker every year. Although, it was hard to control all the multidisciplinary external companies for various reasons.

We wanted to create a system that is simple and easy for everybody, and to save everybody time and also to maintain the brand identity at the same time. This custom font development resulted in a win-win situation for everybody.

We developed the original font for Japan Orangina based on the old Orangina motifs. So that packaging, advertising and POP have the same look and feel. 

Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina soda france orange Fruit Renewal japan natural juice handlettered
Orangina Renewal
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Yuko Takagi's profile

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Yuko Takagi's profile
Tokyo, Japan

Orangina Renewal

//Design // Design Direction Orangina’s brand identity and brand recognition were getting weaker every year. Although, it was hard to control all Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives