Once Upon A Pulau Ubin
Studio Project 1
Campaign:
I want the children to learn more about the nature and animals in
Pulau Ubin by interacting with an e-book of Pulau Ubin’s folk tale.
Target Audience:
Children, Generation Z
Deliverables:
E-book
Micro-site
Print promotional items: Pop-up brochures
Deliverables:
- E-book
The e-book will have a few animations with slow paced narration for the kids to
understand and learn.
There will be songs sung by the Song bird in the story as they read along.
By learning about this folktale, the child might want to visit the frog by visiting
Pulau Ubin and even learning about the different plants and animal.
It is also interactive; the children can click on the animals or plants to
understand them better.
- Micro-site
- Print promotional items: Pop-up brochures
Brief Overview
Deliverables: Print promotional items: Pop-up brochures
Deliverables: Print promotional items: Origami brochures
Journal