Through split testing a few design variations of our Request Demo landing page, the main call-to-action our website drives toward, we increased conversion by 50%.
Our hypothesis was that if we provide more context about Zype above the fold and more information throughout the page (product features, customer success stories and a nod to the Zype team), then we will have more form conversions and a lower bounce rate.
We felt that the “Original” landing page below would lose since we didn’t provide a lot of context. We assumed Variant A and B would be closer in the race for conversions since we included our key value props and quotes to showcase our credibility in the space.
With a short window of testing, we quickly found Variant A to double the conversions compared to the other 2 variants. Variant A it is!