I was tasked with creating a quick versatile logo that incorporated the fire vector image shown below. Since this icon is fun, but slightly elementary, I decided to bring more sophistication to the text underneath for balance. The blueish-purple background color brings a more modern, fresh feel to the orange, which could feel out-of-date.
I was limited to the same grid layout since this was a template from Marketing's email management platform. I did what I could to make the design feel lighter and less box-y while staying consistent with the refreshed branding. I added hand-drawn touches to bring a little fun to a previously stale template.