Life underwater is a (fictive) NGO, their missions are to educate people around the world about marine wild life and to take actions in order to protect the oceans, especially in the least developped countries, hand in hand with other local organizations.
1. Visual identity
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Shapes and meaning
Seahorse
Delicate - Fragile - In danger
As the oceans.
Delicate - Fragile - In danger
As the oceans.
(And it's cute)
Waves
Sea - Algae - Heartbeats
Waves
Sea - Algae - Heartbeats
All shapes are round and have round ends
Soft - Harmless - Kind - Human - Friendly
Construction using the golden ratio
The seahorse's "swirl" is a golden curve which represents perfection in nature
The "underwater" text is litteraly underwater as it’s below the waves.
The seahorse's "swirl" is a golden curve which represents perfection in nature
The "underwater" text is litteraly underwater as it’s below the waves.
Colors : The Big Blue
Vibrant blue
Joyful - Life - Sky - Reef - Lagoon - Water
Joyful - Life - Sky - Reef - Lagoon - Water
Deep blue
Education - Abysses - Oceans - Water
Additionnal colors
Fonts
Moon 2.0 by Jack Harvatt
Round shaped, round ends.
Fun, friendly and joyful.
Round shaped, round ends.
Fun, friendly and joyful.
Open sans Google Fonts
For web and print.
Perfect for any text.
For web and print.
Perfect for any text.
2. Web design
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Menu
Three steps form
3. Bonus
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