For this piece I worked with a small group a students from throughout the southern region to p a campaign for Academy Sports + Outdoors in only 8 hours. To develop the campaign strategy I told my group what Academy means by describing my earliest memory there.
I remember my mother and stepfather taking me to buy my first softball glove. When we got home, my stepfather showed me how to rub the new glove with oil to make it soft. Then he tucked a softball into the glove, wrapped the entire thing with rubber bands and left it on the top of the fridge overnight. The next day, it was much easier to catch with the once stiff glove and I was so proud to wear it to practice that night.
We wanted to show parents the connection between passing the affordability and reliability of Academy down to their children as they pass down their experience and skills in sports.
I worked as an art director on the team, brainstormed campaign strategy and designed the mock ups below.
