Part of Yoplait's So Good Fund campaign, this post series was designed for the intention of sharing on social media and spreading awareness for the overall campaign by utilizing typography, color and graphic elements. The visual posts are connected to stories highlighting individuals and groups that exemplify an extraordinary level of compassion and empathy towards breast cancer patients and survivors.
This is a work in progress - more to come.
Creative Director: Brian Hurley
Copywriter: Nick Hart
Company Credit: Olson