The Brief
OrangeCloud computing provides cloud computing services i.e the practice of using a network of remote servers hosted on the internet to store, manage, and process data, rather than a local server or a personal computer.
They required a new logo and the requirements were that the logo should be clean and designed on par with other leading cloud computing companies.
OrangeCloud computing provides cloud computing services i.e the practice of using a network of remote servers hosted on the internet to store, manage, and process data, rather than a local server or a personal computer.
They required a new logo and the requirements were that the logo should be clean and designed on par with other leading cloud computing companies.
The Process
I began by looking at what other cloud computing companies logo's looked like - since the logo needed to be on par with them. I then began sketching out ideas and playing around with them.
Once I found a design that seemed like it could be refined, I started to neaten it up and use more refined shapes.
I began by looking at what other cloud computing companies logo's looked like - since the logo needed to be on par with them. I then began sketching out ideas and playing around with them.
Once I found a design that seemed like it could be refined, I started to neaten it up and use more refined shapes.
The Solution
I was able to design a logo that was clean and on par with other cloud computing companies logo's. The thinking behind the logo is that since the company is called "Orange Cloud Computing", I took the first letters of each word and used their forms to create the logo's elements.
So the "O" for "Orange, "C" for "Cloud" & "C" for "Computing" can all be seen in the mark.
I was able to design a logo that was clean and on par with other cloud computing companies logo's. The thinking behind the logo is that since the company is called "Orange Cloud Computing", I took the first letters of each word and used their forms to create the logo's elements.
So the "O" for "Orange, "C" for "Cloud" & "C" for "Computing" can all be seen in the mark.
Refined sketch of the logo
Once the logo was refined to this point, I scanned it in and began to digitise the mark.
After the mark had been fully digitised, and was successful as a monochromatic element, I played around with some colour options and added in the typography.
