Barcelona Fashion Week Rebranding


Creativity and innovation are the concepts that inspire 080 Barcelona Fashion, an initiative driven by the Catalan Government's Department of Business and Employment through the Consortium of Trade, Craftsmanship and Fashion of Catalonia (CCAM), as an open, plural multidisciplinary, international fashion platform.




Conceptualization

Barcelona has always been dedicated to art and innovation. Ever-changing design reflects onto the dynamism of the fashion in the city.
The identity is based on elements symbolise fashion and Barcelona. City's organized grid system, Cerdá Plan, is the main inspiration in this project.
It's the 6th most visited fashion week around the world. Visitors' paths are followed with type.
As for the primary colors, black and white is chosen to express its authentic attitude.

Graphic System
Cerdá Plan // Paths // Fashion sketches



Thank you!


Barcelona Fashion Week Rebranding
27
314
2
Published:

Barcelona Fashion Week Rebranding

27
314
2
Published:

Creative Fields