Shown below are two different conceptual directions for a UMR advertising campaign. Executions include print ads, brochure design, hompage design and various installations. Goal was to show how the UMR was reinventing learning and challenging the traditional methods of education, while bringing general awareness to the new University location.
Art Director: Kent Bishop
Copywriter: Kris Growcott
Creative Director: Matt Burgess
Disclaimer: This work is all conceptual design for a UMR advertising campaign.
Concept 1
Concept 1: Brochure cover design
Concept 1: Brochure interior spread
Concept 1: Print Ad 1
Concept 1: Print Ad 2
Concept 1: Homepage design
Concept 2
Concept 2: Die cut brochure cover design
Concept 2: Brochure interior spread. (die cut located on left side)
Concept 2: Print Ad
Concept 2: Homepage design
Concept 2: DNA mobile displaying all majors offered at UMR
Concept 2: Textbooks creating double helix installation - spines of books display all majors offered at UMR