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Radikal / #WhatIsYourOpinion
Brief
Radikal, a famous newspaper in Turkey, wanted to integrate its business into digital and improve its citizen journalism perspective innovatively in 2012. 

Idea
The way of the traditional newspaper is giving the news a day after any event. However, with the power of the Internet, people can learn it at the same time of any incident. Twitter, a platform which was becoming more important in everyday lives of people back then was helping to learn and say a few words about those incidents. So we created an online film, stating that if people use the hashtag #nediyosun (#WhatIsYourOpinion) with their ideas about them, it would appear on the next day's issue of Radikal under that specific news. 

Results
During the campaign, there were almost 50.000 tweets with #nediyosun and selected 1500 tweets were published under the related news on the next day issue of "offline" Radikal. The hashtag appeared on trending topics in some days as well. 
By this way, people could become micro columnists and helped us innovate the citizen journalism. This campaign even set an example for other magazines and series on TVs in Turkey. 
Advertising Agency: DDB&Co.
Creative Director: Karpat Polat
Creative Group Head: Ozan Yurtsever
Copywriter: Orhan Gazi Kandemir