AIGA's Get Out The Vote program demonstrates how our design profession can motivate citizens to register and take part in the electoral process. AIGA designers from across the country took part in designing non-partisan posters and videos with one singular call to action: VOTE. The GOTV program has been ongoing for every presidential election since the 2004, and has placed more than 100,000 posters in public places and communities across the nation. Zack Shubkagel served as program chair for the initiative, and Willoughby developed the identity and designed the exhibit at AIGA's National Design Gallery in New York City.