Barbasol Rebrand

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  • The New Barbasol
    Feel More Like a Man
    The assignment for this project was to take a dead, dying or defunct brand and to revive the brand by redesigning the logo and taking the brand to new spaces or depths. The challenge was to take a brand to unexpected places, to really push the limits and ask the question "Where could Barbasol live besides the shaving aisle?" This project was created for the Academy of Art's Nature of Identity course taught by Hunter Wimmer.