Cafe Hot Wing 11
Rebranding
Choose a local business that lacks current branding/strong identity and create a whole new brand identity
Styleguide
I wanted to create a quirky mascot for the branding, something that felt genuine + authentic, but still had a touch of humor that could be applied throughout it's identity. I achieved this through a simple one stroke swirl chicken.
Stationery
Business envelopes, business card, + business letter
When the consumer opens up the envelope, the mascot/logo pops up, adding to the humorous quality of the brand identity
Welcome Email/Newsletter
Mock-up Facebook Advertisements
Print Collateral
Creating a physical item that a customer could take from the store
Requirements: 4x6/About Us/"How To" Section/10 Products-Services/Contact
The following is a fold-out to-go menu in the shape of the chicken/logo
The backside of the fold-out menu and also the polka dot pattern to create an interesting backside of the menu
