Erik Herrström's profileTal Midyan's profileRasmus Wangelin's profileMartin Berggren's profile+2

RapCaviar Identity

Multiple Owners
•
Behance.net
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion

​​​​​​​Awards
Clio Music Awards - Design/Music Marketing - Silver
Clio Music Awards - Integrated Campaign - Silver
One Show Design Awards - Branding / Identity System - Merit
One Show Design Awards - Branding / Rebranding - Merit    

​​​​​​​Credits
Executive Creative Director: Alexander Bodman
Global Design Director: Rasmus Wängelin
Design: Erik Herrström, Martin Berggren, Tal Midyan, Will Oswin
Brand Manager: Payman Kassaie
Extended team: Jackie Jantos, Alexandra Tanguay, Josh Greenberg, Natalie Espinosa,
Allan MacLean, Tuma Basa, Brittany Lewis, Jesse Burton, Zach Pentel, Belinda Lopez
Jenna Allchin, Kenzie Tankersley, Josephine Tansara, Rainy Fu
Motion design: DIA Studio
Stage design and build: John McGuire / Trask House
Merch lookbook: Photography Lucka Ngo / Model Christopher T. Smith

spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
spotify Rapcaviar music rap branding Identity System hip hop playlist guidelines motion
RapCaviar Identity
Published:
Erik Herrström's profileTal Midyan's profileRasmus Wangelin's profileMartin Berggren's profile+2
Multiple Owners

Owners

Erik Herrström's profile
Vienna, Austria
Tal Midyan's profile
New York, NY, USA
Rasmus Wangelin's profile
New York, NY, USA
Martin Berggren's profile
New York, NY, USA

Project Made For

user's profile
Spotify / Brand & Creative

RapCaviar Identity

Spotify has over 3 billion playlists. For the first time, we turned one of them into a brand. In 2017, hip-hop was music’s biggest genre - an Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives