Alice's Tea Cup Rebrand
Alice's Tea Cup is a series of restaurants based in New York City. With magical murals, mismatched tea cups, and a whimsical menu to match, it seems only appropriate that the brand should match the service. This new identity centers around Alice's A, which can be filled in a variety of styles with characters and props from the book.
The redesigned menus primarily focus on tea and scones, removing some of the clutter from the originals but maintaining whimsy through language and the classic illustrations of John Tennial. Down the road, I have in mind to draft rabbit hole menus, butterfly business cards, and a scone delivery service.
Thanks for your time, and a very merry unbirthday to you.
