Signetix - Brand Creation
ART DIRECTION  X  GRAPHIC DESIGN  X  BRANDING  X  IDENTITY

This brand helps other brands represent themselves through signage and there’s no better colour than a striking red to portray the company. This local brand has a large range of clients as well as industries and therefore their image is required to have the right balance to have a high-end but with a playful twist to appeal to its target audience. 
 
The logo is boxed in much like the signage the company creates on a daily basis. The logo is a wordmark however can easily have an element extracted to change into a symbol representing the company – the flexibility options are endless. 
 
The choice of typography is a sans serif to maintain a contemporary style to go with the branding and image the company wants to project. The main colour is a light brilliant red [CMYK values: 0,99,90,0] together with an undertone of grey [CMYK Values: 26,19,18,0] and sometimes white depending on the requirement.
Signetix - Brand Creation
0
21
0
Published:

Signetix - Brand Creation

0
21
0
Published:

Tools