Qlaym translates complex datasets from industrial systems into economically beneficial knowledge, thus allowing Industrialisation 4.0 to be experienced today. With Qlaym, technical data loses its black box character and becomes something that is transparent and usable. And thanks to Qlaym, even the most advanced algorithms are no longer the reserve of specialists; the benefits of machine learning and artificial intelligence are at last available for anyone in a company to use. From quality assurance in production to process optimisation and predictive maintenance, and on to systematic troubleshooting.
The new identity for Qlaym takes up the elements of complex industrial systems and reproduces them in simplified form, with stylised lines standing for production facilities, and terse points standing for knowledge taken from data, extracted at a certain point from the systems. The identity is combined with playful illustrations of industrial facilities, creating an association between man and technology. The logo was optimised for digital applications, its strength and clarity standing for the precise, valuable knowledge that companies can discover together with Qlaym. The website takes up the stylised line elements in a similar manner, creating the connection between the information and Qlaym. In addition, we developed icons from the line elements for the Qlaym interface, serving to visually characterise the core Qlaym product.
At our stand at the Hanover Trade Fair, we asked the question, is your industrial facility in sync? The subject of anomaly detection was playfully depicted at the fair in the form of drum kit, and the Qlaym software presented the results live and directly, in a specially developed interface. In this way, fair visitors could experience a transparent example of how Qlaym is able to realise Industrialisation 4.0. Moreover, the exhibition stand radiated the new Qlaym identity into the space, creating a highly visible profile for Qlaym at the Hanover Trade Fair, in conjunction with the specially designed employee clothing.
In addition to the visual identity, we also developed a modern communication style, together with Qlaym, that places the focus on the user and verbalises technically complex materials, rendering them accessible to anyone.