Branding for an Event about creative Culture
Every 2 years a creative festival is held on the grounds of an old slaughterhouse complex in Karlsruhe, Germany. The refurnished area is known to attract start-ups and creative businesses and has become increasingly popular with young entrepreneurs, artists and more. The motto of the festival is "Schwein Gehabt" an older german saying - which loosely translates to "having a stroke of luck" but references a pig (Ger: Schwein). The Festival is meant to expose the business ventures, galleries and culinary places to a wider range of the public.
I partnered with Atelier Remise, an illustration collective, to create the 2017 branding for the festival. 3 Illustrators from Atelier Remise delivered pig-inspired Illustrations and elements, reflecting the environment, landmarks and people - I created the collages, compositions and overall Branding.
The Goal with the branding was to provide a solid yet playful basis in layout and typography to balance out the wilder and more humorous aspects of the illustration work so the festival would appear to those looking for a "higher culture" as well as the younger generations and kids.
© Christoph Ruprecht, Atelier Remise, 2017
Multiple Posters were designed for the Event – below are 2 of my favorites. The Posters bring together the work and style of 3 different Illustrators, arranged by myself in 2 different approaches, loose and dense. The Illustrations re-interpret the environment and the creatives working there, reflecting the different facets of the area.
The identifying Marker
Festival Guests had a choice between attending for free, limiting their entrance to regular Events -
or for a small Fee, buy a Button that would grant them Entrance into the bigger Happenings across the Area,
such as more prominent Concerts, Food Tastings and more…
Finding the right identifying design solution wasn't exactly a complicated process.
100+ pages of Information & Illustration
At the heart of the various design applications stood the festival guide, which in earlier years used to be a small booklet with concentrated information on the individual locations and events taking place during the festival. We decided to take it up a notch and created a more immersive experience in form of a small Din A5 book that provided the generous room for more illustrative work.
Some of the motifs were adopted for social Channels,
such as Instagram or Facebook