APPLE & EVE: MADE IN THE SHADE
Apple & Eve wanted to create a fresh, more sophisticated, upscale look for their Made In The Shade line.
MANZANA LIFT
Coke wanted this newly acquired brand to capture a slightly older audience than it was doing with its current graphics. We did this by creating a sophisticated clean bright look yet keeping the playfulness of the product.
BARQ’S ROOT BEER REDESIGN
A few designs from our phase one design exploratory for Barq’s. They were looking for a more urban older look. The brand has a New Orleans heritage that we exemplified through some of the designs.
SPRITE REDESIGN
A small sample of a phase one design exploratory for Sprite. They were looking for a younger more urban look. Though none of our exact designs were chosen a composite logo was created based on our typography for the final logo used on the newly designed can.
REVIVE ENERGY DRINK DESIGN EXPLORATORY
A phase one design exploratory for an upscale tea. With two working names, KAI and TIEM, we tried to show solutions that were inspired by tradition Chinese tea.
ICED TEA DESIGN EXPLORATORY
A phase one design exploratory for an upscale tea. With two working names, KAI and TIEM, we tried to show solutions that were inspired by tradition Chinese tea.
BACARDI: TEQUILA EXPLORATORY
Seeing the growing trends in the market, Bacardi wanted to explore the idea of creating there own line of tequilas that would not be sold under the Bacardi name but rather a separate brand would be created. These are some packaging cues that tested against those brand names. Each look had a hard-core, 90 proof consumer brand and a premium lower proof companion.
BACARDI: PIÑA BAY
Trying to grow their presence in the rum category through new product entries, Bacardi looked to come out with a pina colada liqueur. They wanted to capture the essence of true Caribbean heritage without looking strictly like a vacation or holiday drink.
BACARDI: CICLON
Bacardi came out with a gold rum that was infused with blue agave tequila and lime. We created this specialty bottle design that incorporated the power of the ciclon actually debosed into the back of the bottle which seems to spin as the consumer moves the bottle back and forth, creating a very interactive package.
COURVOISIER XO IMPERIAL: HOLIDAY GIFT BOX
Courvoisier wanted to introduce a specialty package that would just be released in San Francisco, specifically focusing on the large Asian population, celebrating the Year of the Serpent.
SAUZA TEQUILA: HOLIDAY PACK
Holiday Gift Box Sauza Tequila wanted a holiday package that was simple and elegant. The final chosen package was understated, showing an illustrated version of the agave plant that is a key part in their bottle design and a simple red ribbon drawing attention to the brand’s 100% blue agave.
