Hani Alireza Design was commissioned by Sela Sport to redesign the brand identity for ITTHAD FC, Saudi Arabia's top football club. Hani Alireza Design reached out to me to redesign a new mascot for the brand, as the club's iconic tiger mascot, which appears on their jersey and merchandise had begun to look dated. We were given the challenge of bringing a simple new contemporary look to the iconic tiger to go with the refreshed brand identity of the club.

With the new Ittihad FC Tiger created, the Ittihad FC Marketing team rolled out the Tiger Mascot and their new identity across a wide range of customer and communication touch-points. From the club's home kit to merchandise, the Ittihad FC Tiger is used to enhance the brand identity to the delight of Ittihad FC football fans all over the world.