Imagine | Cold Pressed Juice
Brief: 'Juice Up' from Fresh Food Concepts, is a range of 100% Raw & Natural, Cold Pressed Juices made by blending innovative combinations of fruits and vegetables, to deliver both taste and nutrition. The vision was to diversify its beverage portfolio under a new brand name 'Imagine' to smoothies, health-shots, matcha teas, fruit lemonades, super-food pouches etc – All of which will be 'Clean Label' which means they all will not have any chemicals, preservatives, artificial flavours or added sugar. The new brand 'Imagine' would launch with cold-pressed juices and slowly diversify its beverage portfolio. Imagine is India’s first and only cold pressed juice that comes in a glass bottle and has an extended shelf life. Our task was to create the identity and packaging design system for the brand.