Omni channel stores are one of the most considered business idea nowadays. A highly futuristic concept which can promise a rapid growth if strategically planned properly. As reflects its scope, the risk in such a channel is highly involved. M LOUNGE, owned by MONTZO LIFE is such a venture which aims to get hold in the global market. A retailing platform for men’s fashion concepts which conveys the concept of “ONE STOP STORE” for gents fashion.There were a list of restrictions for developing the logo. The logo was needed to have an international grade with limitations in using colours. A black and white combo was the preferred one. The shapes were needed to be sharp and the font was needed to be single. No modifications were allowed for any of the elements using the logo. Also, both the logo and the icon were needed to be given equal importance even though appeared alone. The project was very crucial as the brand has to get the attention of gents falling into different categories at a time. M LOUNGE aimed the fashion thoughts of both youth and professionals.