Soft City Clothing: First Collection
 
 
 
First Collection of t-shirts for new London based clothing brand Soft City Clothing
 
The 'BE' t-shirt, red and white polka dot pattern with a navy blue and aqua screen printed letter shadow
The 'UP' t-shirt, vintage Liberties turtle print with a pink and navy blue screen printed letter shadow
The 'ON' t-shirt, black and white polka dot pattern with a yellow and purple screen printed letter shadow
With our first collection, the three t-shirts "BE", "UP" and "ON", we hope to make our inaugural customers the owners of a unique bespoke product. Inspired by the trend for strong prints in men's fashion and the classic typography of traditional signwriters each shirt is assembled by hand over a multi-stage process. They are first screenprinted before their corresponding fabric letters are appliqued in place, and then finally a professional machinist applies a top-stitch around the edge of the fabric letters to give a crisp finish. Take a look at our blog post for more detail on the process.
Hand-painted sign for website banner
 
Business card design
Soft City Clothing
6
225
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Published:

Soft City Clothing

The first collection of t-shirts from my new brand Soft City Clothing
6
225
0
Published:

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