/ BACKGROUND


STC成立于2004年,致力于打造“中国人自己的铁三赛事”。
总部在上海,每年举办的赛事和活动覆盖全中国,其中以“大铁联赛”  最为知名。

随着近几年中国人“运动热”的逐渐兴起,STC希望改变以往大众对铁人三项运动“高门槛”“高难度”的印象,
在保持“大铁联赛”专业度的同时拓展更多更丰富、有趣的铁三相关活动和服务,
鼓励更多人尝试和体验铁人三项运动乐趣。

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Founded in 2004, STC is committed to creating "China's own triathlon events." 
STC is based in Shanghai, holding annual events covering across China, among which the "Big Iron Triathlon Race” is well known.
With the gradual rise of the Chinese "sports fever" in recent years, STC hopes to change the public's impression of the "high threshold" and "difficulty" of the triathlon, and to expand more while maintaining the professionalism of the "Big Iron Triathlon Race". A richer and more interesting triathlon related activities and services encourage more people to try and experience Triathlon fun.








STC CORPORATE  BRAND IDENTITY













STC RETAIL  SPACE DESIGN












STC PRO  BIG IRON TRIATHLON RACE - VISUAL DESIGN











STC FUN  FUNNY RUN - VISUAL DESIGN


THANK YOU !

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Design Direction: Katie Wang
Message Development: Katie Wang, Wenxi Cheng
Graphic Design: Katie Wang, Della Shao
Illustration: Della Shao, Olivia Qian
Space Design: Yiyi Huang



STC Triathlon Rebranding Design
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382
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STC Triathlon Rebranding Design

29
382
3
Published:

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