Angry Orchard Kentucky Derby Experience
Angry Orchard, America’s most popular hard cider maker, sponsored the 144th Kentucky Derby. At the Derby, North America’s oldest continuously held sporting event, Angry Orchard featured its newest hard cider innovation Angry Orchard Rosé as the Derby’s official hard cider.
Fans enjoyed on-site pours at the Angry Orchard Rosé Club - a lounge with track side viewing of the legendary race - was the centerpiece of their sponsorship. Made with a delicious blend of apples including rare red flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of cider with a rosy color and floral aroma.
Using a mix of boxwood hedge walls and wooden pallet walls, we created a focal point for the Taste of Derby booth space. We layered color and texture with vines, floral and apples to bring the wall to life. Framing the center of the wall is a 3D Angry Orchard logo and floral ROSE logo that pops against the vibrant greens and reds.