Adobe MAX 2018, identity 1 + event graphics

LIGHT: Color, balance, glow, movement, reflection, refraction.

For this year’s Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returning after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes, then animated and composited the artist unique art, bringing their work to life.

Yo Az is the first artist in the series. His story centered on animals, plants, and geometric shapes traveling through the City of Angels: lighting it, awakening the city, and in the end transforming into the beautifully harmonious neon MAX logo. YoAz provided us with vector art in Adobe Illustrator CC. Glows, reflections, and motion were added in Adobe After Effects CC. Below you can see the gorgeous details of the art and its amazing transformation and movement in the videos.

Short teaser video
Original Illustrator art

Final still image

Still frames from the video
Full length video with sound

Images from the event and other applications.

Original art: Yo Az
Motion design and animation: Steve Ogden
DP, video: Mike Burton
Creative direction, video: Dan Cowles
Final still image: Neil Kryszak
Photo retouching and compositing: Dan Fullington
Creative direction, design: Kashka Pregowska-Czerw
Music: Petals by Bibio, 2016 Warp Records

Adobe MAX—The Creativity ConferenceOctober 15–17, 2018, Los Angeles, California 

Adobe MAX 2018, identity 1 + event graphics

Project Made For

Adobe MAX 2018, identity 1 + event graphics

LIGHT: Color, Balance, Glow, Movement, Reflection, Refraction. For this year’s MAX we combined light and motion to create unique animated storie Read More