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    LIGHT: Color, Balance, Glow, Movement, Reflection, Refraction. For this year’s MAX we combined light and motion to create unique animated storie… Read More
    LIGHT: Color, Balance, Glow, Movement, Reflection, Refraction. For this year’s MAX we combined light and motion to create unique animated stories on the streets of L.A. We captured live action environments, animated and composited in them visions and stories of amazing artists and brought them to life in these spaces.  Read Less
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LIGHT: Color, balance, glow, movement, reflection, refraction.

For this year’s Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returning after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes, then animated and composited the artist unique art, bringing their work to life.

Yo Az is the first artist in the series. His story centered on animals, plants, and geometric shapes traveling through the City of Angels: lighting it, awakening the city, and in the end transforming into the beautifully harmonious neon MAX logo. YoAz provided us with vector art in Adobe Illustrator CC. Glows, reflections, and motion were added in Adobe After Effects CC. Below you can see the gorgeous details of the art and its amazing transformation and movement in the videos.



Short teaser video
Original Illustrator art


Final still image










Still frames from the video
Full length video with sound



TEAM:
Original art: Yo Az
Motion design and animation: Steve Ogden
DP, video: Mike Burton
Creative direction, video: Dan Cowles
Still imagery: Neil Kryszak
Photo retouching: Dan Fullington
Creative direction, design: Kashka Pregowska-Czerw
Music: Petals by Bibio, 2016 Warp Records

Join us October 15–17, 2018 in Los Angeles, California, for Adobe MAX—The Creativity Conference.