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McDonald's - 280 gr al Pecorino - TV+radio campaign

TRAINING CAMP
TVC 30"
 
SERGENT: In line!
                   I told you to get in line, ladies.
                   I can not believe my eyes ... but where do you think you are, on a trip?
                   Are you laughing at me?
                   It is better that you stop looking at me like this, you understand?
                  Come on, sweaters with legs, march on!
 
SPK:         Just doing our best we can give you a pecorino cheese like this.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.
TVC 10"

SERGENT: Come on, straight on your legs!

SPK:         We do our best to get the strong taste of pecorino cheese.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.

 
TVC 10"

SERGENT: To work, balls of wool, march on!
 
SPK:         We do our best to get the strong taste of pecorino cheese.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.
TVC 10"
RADIO 45"
 
This radio commercial is a strategic way to use the media. it is an unique radio spot made by 2 parts "interrupted" by another spot.
SERGENT: Other two, quick, overcome those obstacle! Come on with those sissy legs!
 
SHEEPS:   Beeeeeeeh
 
 SPK:         We do our best to get the strong taste of pecorino cheese.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.
 
SERGENT: Come on, other tw...
 
ANOTHER SPOT RADIO INTERRUPT THE SERGENT WHILE HE IS SPEAKING
 
SERGENT: Who said that? Who said that? Who dared to interrupt my training? We'll do it again.
 
SHEEPS:   Beeeeeeeh

SERGENT: Not you, the spk.
 
 SPK:          Here I am!
                   New 280gr of McDonald's: try the strong taste.
 
RADIO 30" - SING
SERGENT: Po po po po po po pooooo
 
SHEEPS: Beh be be be be be beeeee
 
SERGENT: Who is out of tune? You again, ball of whole!

SPK:         We do our best to get the strong taste of pecorino cheese.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.
RADIO 30" - WHAT'S YOUR NAME

SERGENT: You, what's your name?
                    Answer to your superior!
                    What's that? You lose the words?

SHEEP:        Beeeeeeeeeeeh

SPK:         We do our best to get the strong taste of pecorino cheese.
                 Try the new 280gr of McDonald's, with fresh pecorino cheese and arugula.
McDonald's - 280 gr al Pecorino - TV+radio campaign
Published:

McDonald's - 280 gr al Pecorino - TV+radio campaign

Launch of 280gr al Pecorino: for a strong cheese, we need strong sheeps. CREDITS Agenzia: TBWA\Italia Direttori Creativi Esecutivi: Nicola Lamp Read More

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