Brief
Brand and design an interface for an augmented reality app for a smartphone. The purpose of the app is to educate users about local history through recreating historical sites with augmented reality technology. This app should offer an immersive experience for people of all ages so out-of-the-box functionality is a necessity.
Solution
Drawing upon the idea that clarity comes with the passage of time, I named the app Hindsight. Of course, this name also has a nod towards the use of vision which is the main feature of the app. The logo is striking and minimalistic; a vigilant eye created from combining a location pin point with left and right facing arrows sygnifying past and present. The app itself is designed to be easy to use and intuitive, with an uncluttered icon-driven interface.