The Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democratic values of human dignity, equality and freedom. A "bill" is a printed or written statement of an amount owed. 
As such, we created our own Bill of Rights, Bill of Rights, ZA, which was an itemised bill of how many lives were affected
in the struggle to obtain the basic human rights we enjoy, and deserve, today. We created over 8000 bills by printing them through a normal till point. The bills were then delivered the night before Human Rights day to the restaurants. Our bill had
the #billofrightsza printed on it so we could track the reach of the campaign on social media.  We did not put a single cent behind media. The bill also served as a free entry to the Apartheid Museum so South African could learn in greater
depth their history.

Accolades
2nd at Creative Circle's Ad of the Month March 2018
Campaign Bronze PR & Media Communication Campaign Loeries 2018
Silver Ambient for Live Activations Loeries 2018
Bronze for Media Innovation Loeries 2018
2019 D&AD Shortlist
2018 2nd Ad of the Year/ Creative Circle

Joe Public for The Apartheid Museum
Art Director - Katlego Baaitse
Copywriter - Sarah Keevy Forbes
Creative Director - Claudi Potter
Executive Creative Director - Roanna WIliams
Chief Creative Officer: Pepe Marais/ Xolisa Dyeshana
Account Management: Kelly Emerson
Agency Producer - Tshepi Moerane
Production - Manuel Lopez/ Belinda Shea
Bill of Rights - The Apartheid Museum
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Bill of Rights - The Apartheid Museum

The Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democrat Read More
33
393
2
Published:

Creative Fields