Originally founded in 1891, the Roland Garros Paris Open is an annual Tennis tournament held at the Stade Roland Garros in Paris, France. The event is held over the span of two weeks from late May to early June. It serves as the largest clay court tennis tournament in the world and is the second of four tennis tournaments held across many different countries. The event attracts tennis fans from all around the world, gaining approximately 472,000 spectators in 2017.
The event is going through a rebrand with two main goals. The first is to rebrand the event to appeal to a wider audience while keeping the elegance and esteem that the event is known for, and the second is provide clear information for visitors to navigate to and around the event while staying within this branding.
