Hansells Food Group manufacture some of the packaged food for WeightWatchers in NZ. WeightWatchers had recently launched a new look and each of these 22 Hansells products needed repackaging. The new guidelines were extensive and for most, each graphic element and image had to be created from scratch - so it was a big project to undertake.
Working with the photographer and stylist on a 3 day shoot we perfected each of the 50 shots. We commissioned an illustrator for what WeightWatchers refer to as the ‘signpost’ (the graphic device behind the product heading). These are different for each product and once we had decided what these signposts should be I worked with the illustrator as he crafted them. I then designed each package to guidelines and got them ready for production.
Description: Weightwatchers packaging | Agency: Curious Design
Client: WeightWatchers / Hansells | Involvement: Art direction, design, implementation