S T Y L E G U I D E
for Acoustic Elements
Acoustic Elements is a benefit concert created to generate resources and awareness toward the preservation of sea turtle population and conservation efforts around the globe.
P R E L I M I N A R Y S K E T C H E S
These preliminary sketches provides the conceptual framework and derivative elements that forms the core concepts for the style guide. The design elements are motivated by the keywords generated in the course of brainstorming to help appropriate the brand values and vision.
T H E D E S I G N
The Acoustic Elements for Sea Turtles logo forms the central theme for this style guide.
The logo takes its derivative elements from the image of a sea turtle and a stylized linear
image of an acoustic guitar. The two images are integrated together to appropriate the brand value which is sea turtle preservation through the benefit concert.
L O G O C O N C E P T A N D C O N T E N T
L O G O D E C O N S T R U C T I O N
D Y N A M I C V I S U A L A N D C O L O R V A R I A T I O N S
I C O N O G R A P H Y A N D V I S U A L L A N G U A G E
