Concept developed for The Doyle Collection, to brand a section of the Irish Pier at Heathrow airport. This was rare opportunity to wrap the entire tunnel (71 meters long), targeting both departing and arriving passengers.

 

Accordingly I developed the concept taking full advantage of using such an extraordinary media space. Working on beautiful photographs of hotels' interiors I created an image of bizarre space where interiors of various hotels merge seamlessly. People seen in the photographs are involved in actions that are somehow explained in full page print ads that were to appear in magazines in the later stage of the campaign.

 

The images below show work-in-progress. Despite the fact that client was very happy with the concept, ultimately we lost the pitch to competing London agency.