The project aims to improve UK plastic bottle recycling by creating my own brand which is called Exbottle. The brand would be visable in national and local recycling campaigns in order to change people's behaviors in the long run. Based on the research and the insights that I found, Exbottle would start by creating a new bin system to run campaigns and collaborate with chain stores. The bins would be shaped like giant plastic bottles, made to be eye-catching and easily identifiable as a place to recycle plastic. As well as this, a vending machine exchange would be implemented to encourage people into the habit of recycling. The vending machine is full of products made from recycled plastic bottles, if a person inserted 5 bottles into the machine, they would receive a product of equal value. This can be used to change public view of these plastics, from being just trash into something useful. All the outcomes are trying to target different plastic bottle users and locations. I hope through these interesting and novel ways people will understand recycling and think differently about it.
