Transport for Edinburgh
Brand identity system and digital presence for Transport for Edinburgh, a new company providing integrated transport for the city.
At it’s core, the idea was simple. Create a symbol for TFE that would work with the current sub brands of Lothian Buses and Edinburgh Trams, as well and future sub brands such as Cycling and Parking. The symbol itself depicts an interwoven transport network, which can shift its colour palette depending on the mode of transport. Logotypes were partnered with sophisticated typography, photography suite and robust guidelines.
Created at Whitespace