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READ MY LIPS 

A campaign for fruits & herbs infusions series by Wissotzky that colored the country.

The idea behind the campaign was to connect with a positive feminine power, women who are strong and confident, are not afraid to express their opinion and state their decisions. 

The campaign launched at the time when media was flooded with stories of sexual harassment (#me_too) and although there was no intention of connecting to this particular sphere, the campaign eventually acquired another brave and strong dimension.