The goal of this project was to develop a new concept for an 826 National store. Deliverables for the project included a logo, mission statement, products, a t-shirt, and a mock-up of a store front. 826 National’s chapters offer a variety of inventive programs that provide under-resourced students, ages 6-18, with opportunities to explore their creativity and improve their writing skills. They also aim to help teachers get their classes excited about writing. Founded in 2002 by internationally acclaimed author Dave Eggers and award-winning educator Nínive Calegari, 826 Valencia inspired a network of creative writing and tutoring centers now seven cities strong: San Francisco, Ann Arbor/Detroit, Boston, Chicago, Los Angeles, New York City, and Washington, D.C. Check out more about their mission and stores at 826national.org.