ماتسبيش نفسك - Merck Awareness Campaign about Thyroid

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Merck is a global pharmaceutical company. They wanted to create an awareness campaign about thyroid disorders and their effect on the health and attitudes of women.

So, I came up with the tagline "متسيبيش نفسك" which translates as “Don’t let yourself sink”.

Reading about the symptoms of the disorder, I discovered that they are common but not well known and can occur in any woman.

So, the idea here revolves around a cashier that displays symptoms of a thyroid disorder with each client in a funny but not offensive way, once with her hair falling out and another time with complications of being pregnant, her weight problems and her bad mood, etc.

One customer tells her to go to the doctor because she noticed that her symptoms could be those of a thyroid disorder.

And this client is a mega-star Egyptian actress who had been diagnosed with the disease previously.

Director: Khaled Mansour

Copywriter: Seham Mostafa / Mohamed El-Hossieny Mohamed
DOP: Basem Saad El.deen
Art Director: Rahma Ragy
Editor: Mina Negm
Sound Mix: Abd Alrahman Mahmoud
Executive Producer: Mostafa El-Ali
Managing Director: Islam Kashtaa
Stylist: Eman Khalifa
Actors: Raghda Galal _ Ragaa elgeddawy
Client: Merck Pharma
Production House & Agency: Arrows
Post: Post Office